Getting Down To Basics with Businesses
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Common SEO Myths
You would be shocked by the lengths which people are willing to move so as to appear as being smart and competent. This is especially common for SEOs as well as bloggers. A lot of SEOs and bloggers do things to appear competent but they only end up showing the opposite. In this article, we look at some of the most common myths surrounding SEOs.
One major mistake done by SEOs is copying what is done by the big brands. Already established SEOs tend to have wide margins of error and can therefore afford to implement strategies that would have small SEO companies crumbling.
Unlike small companies, large brands are able to get back up after some mistakes due to the ease at which they are able to obtain financing. It is important for small companies to understand that big brands are not safe when it comes to making mistakes. Ask for advice from professionals instead of copying all that is done by the big brands.
Secondly, some SEOs still make the mistake of believing that keyword stuffing is key to top rankings. You need to avoid stuffing your article wit keywords so as to get top rankings since this method is largely outdated. Today, the focus is on content building. Ensure that your keywords appear so naturally in your content that a third party will not view them as keywords. Instead of putting a lot of focus on keywords, focus on giving what your users are looking for.
Another common mistake made is assuming that content is enough. You need more than just great content to be successful in this industry. Today, you have to look into things such as usability, speed, links and tags.
It is important for SEOs to understand that content is just but one piece of a puzzle.
Thirdly, it is a myth to think that links are not important. It is important to note that links are just as important as content and keywords. Though links are important, you should not overdo it by having too many of them. You should negotiate for links to high ranking sites instead of going for those that come cheap because they may be of no help to your site. Do not overstuff your site here with a lot of unnecessary links. Humility is key in any business and those that are willing to be corrected are the ones that will survive in business today and get rewarded with tremendous success.
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